So, you would like to know about, who is a blogger?
Who is a blogger?
Basically, a blogger is derived from the name blog.
So, a blogger is an individual who owns and controls a blog on a blogging platform. In addition to this, they write articles on any given topic of their choice and publish it online in the form of a blog post.
The purpose of writing can be personal or professional. A professional blogger in addition to writing will monetize their blog to make money and living out of it. While a hobby blogger will write just to express and share their opinion with the world.
Secondly, a blogger can operate on different types of blogging platforms. The platform they choose can be free or paid. For instance, the most common types of blogging platforms are WordPress.com, WordPress.org, Tumblr, Joomla, Wix, Squarespace, Blogger, Weebly, and Medium.
A blogger is generally intuitive and creative. They can possess different sets of skills in the form of writing, designing, SEO(Search Engine Optimization), coding and so on.
According to Nielsen, the majority of the bloggers are women and half of the bloggers are aged 18-34.
So, you know now who is a blogger, now let’s look into what a blogger does.
What does a blogger do?
Basically, the scope of responsibility of a blogger can be varied. A blogger generally tends to enjoy learning different skills, which can be used to grow the blog.
However, most of the time the responsibility is taken by themselves or they can outsource the task in some cases.
So let’s look at the list of the scope of work bloggers can do:
Create content
Content creation is one of the most important tasks a blogger has to do. Also, the content needs to be of high quality and well researched. So, writing in-depth articles can be a fantastic skill any blogger can possess.
In addition, content creation can be a constant process. For instance, the average number can be two to three posts per week.
Keyword Research
Keywords are basically the main words around which the article will circulate around. So, good keyword research gives a chance to any blogger to rank higher on search engines.
So, to achieve this typically one to two keywords are targeted per post. Because targeting fewer keywords per post increases the ranking of a post by 300%.
Manage Comments
Another important task is, a blogger needs to manage comments on their blogs. For instance, some readers will leave comments on topics, which a blogger can choose to reply to them.
So, giving a response to the readers is an important tool to create a sense of engagement with the readers.
Also, a blog can attract a lot of manual and automated spam comments. All these spam comments need to be deleted from time to time to keep the blog clean and secure.
Social Media Marketing
A blogger has to manage the promotion of a blog. Promoting a blog through different social media channels like Youtube, Pinterest, Facebook, Twitter and so on is an important responsibility.
Building social connections help to improve the brand of a blog.
Guest Posting
A blogger may have to choose to post on another person’s blog. This is called a guest posting. Guest posting on blogs in a similar niche helps to attract new readers to the blog.
Manage backend of a blog
Managing the backend of a blog keeps the blog running smoothly. This includes renewing the domains and Webhosting. Therefore, keep track of web hosting downtimes.
Also, keeping the blog updated with the latest software and developments. This ensures to keep the blog safe from brute attack force from hackers.
Further, Install and update the plugins. Plugins are additional functionalities to the blog which need to keep updated for security and maintenance of the blog.
Create and optimize images
A blog post needs to be complemented with images to make it more readable. For this, a blogger can use free images that are license-free or can buy them from stock image websites.
In addition to this, other graphic image tasks can include creating a new logo or sharable info-graphics for a blog post.
Images also need to be optimized for increasing the speed loading time of a blog.
Create Videos
Apart from writing content, creating the same content in video format can increase the readership of the blog.
Videos are generally embedded into the blog through Youtube.
Create email lists
The traffic arriving at the blog needs to be converted to loyal and permanent readers. Therefore, creating Email lists helps to solve this.
For instance, a reader who subscribes to the list gets a notification of every new post made into the blog. Email lists can be created with free or paid software.
SEO(Search Engine Optimization)
The content created by the blogger can reach its full potential by improving the SEO of the blog.
In other words, a good SEO will bring in more traffic to the blog and more traffic will increase the sales of a blog.
Some of the techniques used can be improving the speed of the blog, creating in-depth content, creating backlinks, promoting the blog with other fellow bloggers in the same niche and so on.
New products and services
As the blog grows a blogger can increase the monetization of the blog by launching new products or offering new services.
Products can be of tangible or informational related products in the form of ebooks, guide PDF’s or videos.
A service can be offered by a blogger depending on their skills. It can be in the form of writing services or graphic design services and so on.
Tracking Traffic
A blogger has to keep an eye on the incoming traffic on the blog.
Google Analytics can be installed on a blog to keep the tracking of a blog. A blog also can be submitted to the Google search console. Google search console helps to monitor, improve performance and fix issues in a blog related to search engine results.
These are some of the important tasks a blogger has to do to shine their blog. Other tasks can involve bookkeeping if they are professional bloggers, creating a podcast, attending conferences, building offline relationships with fellow bloggers and so on.
What are the benefits of being a blogger?
A person who decides to become a blogger and get into the world of blogging has numerous advantages.
Become your own boss
A blogger can become a boss through blogging. A good blog can easily be turned into a full-time business. Work at your own hours and no reporting to anybody. But, it does require a lot of hard work and dedication.
Improve Writing skills
Blogging involves a lot of writing, editing, promoting and publishing a post. Therefore, writing on informative and relevant topics on a constant basis can improve your writing and communication skills.
Writing can be a very good exercise for your brain.
Learn new things
A good post requires a lot of research and study. Therefore, by studying a lot of blogs and books on a particular topic it will make you an expert on that topic.
Every day can be a big opportunity to learn something new and share your opinion and thoughts with the target audience.
Build a network
Blogging gives an opportunity to connect with fellow bloggers in the same niche category. A guest posting is a regular feature in the blogging world and blogger builds a big network of relationships through it.
Learn about a group of people
A niche blog which targets a particular group of audience can learn a lot about them. For instance, the readers often post their views and comments on the blog topics. This opens an opportunity for a blogger to communicate and understand.
Become an inspiration
A successful blogger can become an inspiration for a lot of people around the world. A well-written article can influence people to take a particular action which can bring a lot of goodness in their life.
Find more clients
A blogger can create additional pages on their blog. If they have any useful services or products to offer they can create additional pages on their blog with all the information about their service or product.
A simple contact form on these pages and bloggers can find a lot of clients and make more money.
How to become a blogger?
Blogging which was once done just for the hobby has become a source of full-time income for a lot of people. So, more and more people are starting their own blogs.
Also starting a blog has become super easy with the introduction of new software and tools.
So, to become a blogger just Start your blog and Start writing and sharing your thoughts to your target readers.
Also, you need to figure out what you love and what you are passionate about. Secondly, what excites you and has a lot of knowledge about a particular topic. Thirdly, how can you help others to solve their problems?
Basically, writing relevant and informative information about a particular topic is the first step to become a blogger.
How to create a blog?
Once you have figured out your topic, you can start creating a blog with two simple steps.
Firstly, Register a domain name and Secondly, get a Webhosting for your domain name.
Conclusion
I have tried to explain and cover everything about a blogger. Are you looking to become a blogger? If you think so and if I have missed anything do comment and share your thoughts in the comment box below.
